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SMART Pinoy
Project Date: 2011 - 2012
A marketing initiative and brand by Smart Communications, Inc., a leading telecommunications service provider in the Philippines. Caters to Filipinos living and working abroad, providing them with services that help them stay connected with their families and loved ones in the Philippines.
Client
SMART Communications
PLDT
OFW (Overseas Filipino Workers)
Type of Work
Branding
Creative Director
Led the evolution of SMART Pinoy’s brand identity, shaping visuals, iconography, photography, and typography to create a cohesive, resonant brand across the US, UK, Hong Kong, Singapore, and Taiwan.
Directed creative strategy and design decisions to ensure the brand connects meaningfully with diverse audiences.
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