SMART Pinoy
Project Date: 2011 - 2012
A marketing initiative and brand by Smart Communications, Inc., a leading telecommunications service provider in the Philippines. Caters to Filipinos living and working abroad, providing them with services that help them stay connected with their families and loved ones in the Philippines.
Client
SMART Communications
PLDT
OFW (Overseas Filipino Workers)
Type of Work
Branding
Creative Director
Drive the evolution of SMART Pinoy's brand identity by curating cutting-edge visual solutions, from crafting unique iconography and graphics to capturing compelling photography and selecting resonant typefaces that captivate our target audiences in the US, UK, Hong Kong, Singapore, and Taiwan.
Task: Brand Identity, Creative Ideation and Strategy, Research and Analysis, Commercial Director