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Illumina
Project Date: 2019
Develop DNA sequencing and array-based life sciences technologies to enable boundless research discovery and personalized health.
Client
Illumina
Type of Work
Design
Branding
Campaign
Shaped a campaign to educate and engage audiences on the benefits of NIPT, shifting perceptions toward it being an essential screening option.
Integrated creative identity, art direction, and visual execution, grounded in research and audience insights, to create a cohesive and impactful campaign.
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