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Abilify Maintena
Project Date: 2021
A long-acting injectable formulation of the antipsychotic medication aripiprazole. It is primarily used in the treatment of schizophrenia and as a maintenance treatment for bipolar I disorder.
Client
Otsuka/Lundbeck
NY Creative Lead
Type of Work
Image Refresh
Branding
PH Creative Lead
Utilized new patient imagery to ABILIFY MAINTENA HCP promotional materials that helps add emotional connection and contextualize the refined ABIM patient type.
Task: Photography concept, sketches and review, creative integration, concept alignment, visual consistency, graphic design, design and layout
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